Digital solutions to increase your hospital funding and improve your fundraising strategy

Digital solutions to empower your hospital fundraising strategy

By: Mehdi Bellouti – Country Manager FranceiRaiser

Who is iRaiser?

iRaiser is a French SaaS solutions provider, helping charities raise funds from the general public. Founded in 2012, we have more than 500 clients in 18 countries worldwide. In France alone, we support almost 200 non profit organisations, of which 42 are amongst the 60 biggest French associations (Restos du coeur, Ligue contre le cancer, Institut Curie, Médecins du monde, Médecins sans Frontière, etc.). So far, our clients have raised over 1 billion euros for different causes, with over 11 million transactions processed on our platforms.

One sector we have seen a rise in digital transformation since COVID-19 has been since the hospital and medical sector. Today, various university hospitals, hospital foundations, and research centers that belong to the Unicancer network (a network of French hospitals 100% dedicated to the fight against cancer) use our solutions to raise funds from the general public. Some of our clients include: the Curie Institute, the Necker Hospital, the Robert Debré Hospital, the AP-HP Foundation, the Hospices Civiles de Lyon, the Centre Hospitalier de Cannes, the Centre Hospitalier Annecy-Genevois, the AP-HM (Marseille), the Centre hospitalier régional et universitaire de Nancy, the Paoli Calmette Institute de Marseille, the Cancer Institute de Lorraine, the Cancer Institute de Montpellier, the Léon Bérard Center, the Oscar Lambret Center and also the Jean Perrin de Clermont-Ferrand Center, among many others.

What fundraising solutions do you offer to hospitals?

Hospitals and research centers are developing more and more fundraising initiatives aimed at the general public. While these structures tended to seek funds from companies, laboratories and major sponsors, there is now a real boom in raising funds from the general public, following the example of charities and foundations in other solidarity sectors (international emergencies, poverty, animal welfare or environmental protection for example). In fact, patients and their families seek financial support from the institution that took them in or cared for their loved ones.

Digital solutions to empower your hospital fundraising strategy

With our solutions, our clients in the health sector offer a white-label, easy-to-use, online donation form with secure payment methods for a quick and pleasant donation process. Other clients use also our crowdfunding platform to finance specific projects (a medical research project or the purchase of equipment for example), our Peer-to-Peer solution to invite their supporters to raise funds from their personal network, or our CRM solution to manage their prospects and donor base. For the hospital, the process can be very quick. The necessary elements to put the solution online are very easy to gather and two to three hours are enough to take over the solution. On our end, we can start a fundraising initiative in less than 24 hours. Which was the case for several clients during the Coronavirus crisis. And in 3 months, we helped raise over 80 million euros for various different causes.

Has the Covid-19 crisis and the wave of generosity we witnessed changed your activities and the requests of your clients in the healthcare sector?

Since the start of the health emergency, the requests have been even higher. Hospitals are overwhelmed by donations of goods but also financial donations. Individuals wish to thank the hospital staff mobilized in the fight against Covid-19 and to fund medical research. Some examples are the initiatives launched by the Fondation de France and the AP-HP, the One-O-One Fund, the Annecy-Genevois Hospital, the Assistance Public-Hôpitaux de Marseille or the Necker Hospital.

The pandemic has put the spotlight on public hospitals’ need for private funding and is causing an unprecedented outpouring of generosity from individuals to health institutions. Will this continue even after the health crisis? Only time will tell; but it is likely that in order to sustainably fund medical research, aid to sick people, medical care and the improvement of facilities and working conditions in hospitals, sponsorship strategies will have to turn more towards individual and private donors. As a digital player in fundraising for nonprofit organisations, iRaiser wishes to support hospitals and health institutes even more in these developments. We have the expertise and the solutions expected by the health sector to raise funds from the general public and finance their projects in a secure & sustainable way.

Would you like to learn how you can implement our solutions in your fundraising strategy to raise more for your cause?