iRaiser UK and Ireland launch a brand new Donation Checkout Checkup service for charities who want to increase the number of donors they get on their websites.
COVID19 has had a dramatic impact on how charities fundraise, presenting serious challenges, but also affording charities excellent opportunities to grow their online offering and develop a strong relationship with donors.
Studies carried out by CAF show that donations to UK charities increased by £800m, yet indications suggest that this hasn’t been driven by an increase in number of donors. This means that the same people were giving more, and a serious driving force behind this is good digital fundraising.
An opportunity for growth
Put simply, the pocket change thrown in a bucket tends to be less than the money donated by the average website visitor. Charities have often made sacrifices for convenience, assuming that higher asks with more requirements will put donors off, but the pandemic has shown that those who were satisfied with the occasional cash donation do not see the transition to an online ask via their phone to be a jarring experience, and in fact recognise the opportunity to give a higher amount of money without donating at lower frequencies.
This opportunity for growth has been capitalised on by charities that have well developed digital offerings, both in terms of traffic generation (paid and organic) and in terms of highly optimised donation checkout pages or donation forms. People coming to your website for the first time will be much happier to donate higher amounts if their experience is good. That means no friction on pages, clear design and branding, strong value propositions and the preferred payment options, including ApplePay and American Express cards.
A Checkout Checkup for your not-for-profit
It’s sometimes difficult to keep on top of everything, particularly when it comes to the fundraising side of your organisation. For that reason iRaiser is offering a free Checkout Checkup to charities and other not-for-profit organisations in the UK and Ireland. Whether you feel you need a major overhaul of your donation funnel, or you just want a fresh pair of eyes to identify some quick wins, iRaiser will have one of our expert digital fundraisers look through your checkout and produce a report that can help you make the most of the sharp growth online fundraising has taken over the past year.
