6 tips to join the global movement, recruit new donors & raise more on GivingTuesday 2022.
First of all what is GivingTuesday and why should your charity participate?
GivingTuesday is a global movement that celebrates and encourages generosity, commitment and solidarity. The movement is a community of millions, working in over 75 countries, representing all causes, issues, faiths, and political views, striving toward a generous and just world. This year, GivingTuesday 2022 takes place on November 29th, and is the perfect launch pad for your year-end fundraising campaign, the most important giving period where we see peaks in donations.
In fact, launching a GivingTuesday campaign actually boosts year-end giving & overall fundraising results. During the past 3 years, not-for-profits who launched GivingTuesday campaigns with iRaiser, raised a sum of more than 5 million euros solely on those days.
Several analyses reveal that GivingTuesday is an incredibly important day, not only for the spike we see in donations, but also for the increase in the number of new and regular donors.
6 tips to get the most out of your GivingTuesday 2022 fundraising campaign:
- Plan and set clear goals
- Have a Powerful Online Donation Form
- Rally supporters with Peer-to-Peer Fundraising
- Combine efforts & Boost your end-of-the-year fundraising
- Get Social
- Thank your supporters
1. Make sure you do some planning and set clear fundraising goals
This time of the year can be hectic. But even if you are short on time, whether you are looking to collect donations for your not-for-profit organisation, or acquire new donors, having a clear objective will help focus your team’s efforts & drive success.
2. Have a powerful online donation form
In today’s digitally driven world, your charity’s donation form quite simply determines if you will have a successful fundraising campaign, or not. A bad user experience is all it takes for potential donors to abandon the giving process.
Set up a donation form that is simple, intuitive and responsive (you don’t want to miss out on those mobile donors!). Offer one-time and regular donations, and a clear donation grid with pre-defined amounts plus a simple description of their impact. Donors appreciate knowing what their money is being allocated towards.
Most importantly, make your donation form highly visible and easy to find, and aim for very few clicks. The donation process needs to be as smooth as possible. Think of using advanced payment methods like ApplePay or Google Pay to make your donors feel secure and ease the donation process.
3. Consider a peer-to-peer campaign to rally supporters
This can be a great way to broaden your network, raise awareness and of course, raise money. Motivate staff members, passionate volunteers, or social media influencers to help you spread the word with their friends and family, and boost your fundraising.
Even more so now, after the global pandemic, supporters have found creative ways to fundraise online. And with a lot of people spending more time on the Internet, it is a sure way to increase awareness & donations. With a great P2P tool, your supporters can feel empowered when they raise funds on your behalf. Read more on how to get started with peer-to-peer without starting your own fundraising event.
4. Combine efforts to boost your end of the year fundraising
Don’t panic! You don’t need to launch a new campaign just for GivingTuesday! Rather than creating a separate campaign, try integrating it into your existing holiday fundraising campaigns. The added exposure that comes with GivingTuesday is a good way to kick off a year-end campaign that is already on schedule.
5. Get Social
The GivingTuesday movement started with a hashtag, so it makes sense social media is a key element to focus on. Like in past editions, in 2021, #GivingTuesday received billions of social media impressions. Social media is a key driver of traffic & donations, and crucial to your campaign’s success.
Make sure you are using the correct hashtags in your region to reach your target audience, and post content that your supporters will be motivated to share such as inspirational videos about your mission. Studies show that the majority of people who engage with a not-for-profit on social media end up getting involved, either by donation, membership, or volunteering.
6. Share results & thank your supporters
It is evident that a campaign’s success depends on your donors & supporters, so it is crucial that you thank them for their donation or commitment. Letting them know how they helped towards the success of your GivingTuesday 2022 campaign, and sharing the results can be very rewarding and help strengthen relationships.
Get the inspiration and fundraising how-tos your nonprofit needs to prepare for GivingTuesday 2022. Download the complete guide & join the movement!
And for more information, tips and resources, visit your local GivingTuesday website:
New Zealand #GivingTuesdayNZ
Contact one of our experts today if you need some holiday fundraising ideas, or help getting started with your campaign page!