195% boost in Online Donations for Diabetes UK

Remarkable growth: 195% increase in online donations

Since adopting iRaiser’s donation forms in 2014, Diabetes UK has transformed its fundraising efforts. By integrating online forms and modern payment tools, the organisation has not only doubled its year-end campaign results but also boosted its revenue by an impressive 195%.

Diabetes UK saw an 11% increase in conversion rates, raising nearly half a million pounds in one-time donations within a year.

Advanced customisation and optimisation of donation forms

Diabetes UK has fully utilised the extensive customisation and optimisation features of iRaiser’s donation forms, including A/B testing. This approach has significantly increased both one-time and recurring donations by tailoring online campaigns to meet donor expectations. By tailoring forms and personalising donation appeals to their different audiences, the organisation has dramatically enhanced its online fundraising results.

Continuous innovation for maximised results

Diabetes UK regularly experiments with new strategies to maximise the impact of its fundraising campaigns. For instance, the introduction of an “in memory” checkbox revealed a high level of interest in tribute donations, which now account for up to 60% of total contributions. These initiatives have not only improved conversion rates but also provided valuable insights into donor preferences.

"Over time, this has made a massive difference to our organisation’s income. Raising half a million pounds last year felt like an achievement, and we’re delighted to have done this with iRaiser."

Stuart SarreSupporter Development Manager, Diabetes UK

"It’s fantastic because each year, we’ve seen a steady increase in revenue! This is due in part to the tests we’ve run, but also to the general improvements made to the solution, year after year. We were impressed with the solution from our initial discussions, and this has been confirmed since."

Stuart SarreSupporter Development Manager, Diabetes UK

"We’ve been able to get exactly what we wanted from the form in terms of exporting data to our CRM... And we’ve noticed that iRaiser continually makes improvements, such as the ability to search for specific features in the data export. We’re really pleased with this aspect of the software solution!"

Stuart SarreSupporter Development Manager, Diabetes UK

"In summary, iRaiser’s payment application has allowed us to raise more funds, and the results have improved every year since we started using the solution. For that, we are incredibly grateful."

Stuart SarreSupporter Development Manager, Diabetes UK

SOLUTIONS

ENHANCEMENTS

RESOURCES

CUSTOMERS

TRAININGS

Diabetes UK Boosts Donations 195% with iRaiser Donation Forms

The Client

The Solution Used

The Results achieved

A valued user since:

Remarkable growth: 195% increase in online donations

Award-winning digital innovation

"Over time, this has made a massive difference to our organisation’s income. Raising half a million pounds last year felt like an achievement, and we’re delighted to have done this with iRaiser."

"In summary, iRaiser’s payment application has allowed us to raise more funds, and the results have improved every year since we started using the solution. For that, we are incredibly grateful."

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