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Race for gift - Header

Charity fundraising event: Over 362,000 CHF raised during RACE FOR GIFT

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The client

Founded in 2014 and led by the organisation Swiss Gifts in Geneva, RACE FOR GIFT is a flagship sports and charity fundraising event in Switzerland. Every year, it brings together more than 20 charities and foundations to raise funds for humanitarian, social, and environmental causes.

 



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The results


  • Over 362,000 CHF raised in 2026

  • Over 5,400 donations registered, boosted by the integration of Twint

  • 136 participants mobilised to support 22 organisations

  • 53% of registered participants make an initial direct donation of 56 CHF on average

  • 13 partner companies engaged

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The solution used


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Collaboration 

Since 2014

Key takeaways

How can an organisation empower more than 20 charitable organisations of varying sizes to run a major charity fundraising event without increasing their administrative burden? By partnering with iRaiser, RACE FOR GIFT provides nonprofits with a turnkey, clear, and autonomous system.

The result: the symbolic milestone of 300,000 CHF was crossed as early as 2024, culminating in over 362,000 CHF raised and more than 5,400 donations registered during the 2026 edition.

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The challenge: organising a charity event bringing together over 20 nonprofits

Organising a large-scale fundraising event supporting multiple causes requires overcoming several technical and operational obstacles:

  • Democratising digital access for smaller organisations: Many participating charities lack the human and financial resources to deploy their own peer-to-peer fundraising platform. RACE FOR GIFT acts as a catalyst by providing them with a shared digital infrastructure.

  • Managing a complex multi-tiered architecture: The system needed to centralise the primary event while providing a dedicated, autonomous space for each charity, corporate team, and individual fundraiser.

  • Eliminating administrative burdens and error risks: Dispersed data management and manual issuance of donation receipts were significant bottlenecks for both the umbrella management team and the beneficiaries.

 

  • Adapting to Swiss payment preferences: Without a frictionless local mobile payment option (specifically Twint), drop-offs during the donation process risked undermining campaign effectiveness.

The strategy: a charity event powered by a multi-tiered peer-to-peer platform  

To address these challenges, RACE FOR GIFT implemented iRaiser’s peer-to-peer fundraising platform, designed around a high-performance ecosystem focused on the user experience:

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Nonprofit autonomy and turnkey customisation

Thanks to the intuitive Flex Editor, the RACE FOR GIFT team can easily pre-configure pages for participating charities matching their respective visual identities. Each organisation then accesses its own dashboard to independently customise copy, highlight beneficiaries, and configure automated email workflows.

An optimised registration flow triggering the "first donation" 

On the donation platform, the registration process encourages participants to make their own initial donation as soon as they set up their page. This gesture provides immediate credibility to the fundraising pool and sets the tone for the campaign among their personal networks: 53% of registered participants make an initial donation, contributing an average first gift of 56 CHF.

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Twint integration and donor cover fees

The native integration of Twint (the most popular mobile payment app in Switzerland) significantly reduced friction, accounting for 59% of transactions in 2026. This adoption is complemented by the rise of digital wallets like Apple Pay and Google Pay, which represent 16% of donations.

Furthermore, the donor cover fee feature allows supporters to cover actual transaction costs, maximising the net funds remitted to the causes.

Corporate engagement and fee-free offline donations

A dedicated fundraising space centralises and records the donations generated by each of the 13 partner companies.

For corporate partners, this space enables them to manage solidarity challenges and team-building initiatives while facilitating matching gift programmes. In addition, manual entry allows major gifts and bank transfer pledges to be added directly to the page without incurring processing fees, ensuring complete transparency.

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Online charity fundraising reaching over 362,000 CHF

The redesign of the digital strategy and the optimisation of the donor journeys generated a significant, measurable impact:

  • Over 362,000 CHF raised to support 22 nonprofit organisations in 2026.

  • Growth in donation volume: Driven by streamlined pathways and the integration of Twint, the 300,000 CHF threshold was crossed in 2024, supported by an increase in gifts per participant (rising from 6 to 9 donations over that period). In 2026, more than 5,400 donations were recorded with a stable average gift of 66 CHF.

  • Time savings and automation: The automated sending of donation receipts via email and centralised data exports for CRM systems significantly reduced the administrative workload for both event organisers and participating charities.

3 keys to maximising the impact of your next charity event

Reflecting on the success of this charity event, the RACE FOR GIFT team shares three core takeaways for organisations looking to grow their fundraising efforts:

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Prioritise the overall user experience (UX): Consider the complete journey by putting yourself in the shoes of the event manager, participating charities, fundraisers, and end donors. A frictionless journey is the key to conversion.

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Encourage an initial gift during registration: Prompt fundraisers to kick off their own campaign when creating their page. This confirms their personal commitment and motivates their close network to contribute within the first 48 hours.

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Leverage shared resources: For networks and multi-cause events, providing an all-in-one platform alongside training sessions (webinars, communication kits) helps onboard smaller teams and demystifies peer-to-peer fundraising.

"RACE FOR GIFT enables more than 20 charitable organisations—including those without the human or financial resources to do it alone—to access a high-performance peer-to-peer fundraising platform and take part in a unifying event. It is true resource pooling."

Sophie LaurrinProject Manager, RACE FOR GIFT

"The strength of iRaiser’s peer-to-peer platform lies in managing a complex, multi-tiered architecture: the primary event itself, participating charities, individual fundraisers, and corporate teams. Everything consolidates in real time with absolute transparency, which reassures donors."

Sophie LaurrinProject Manager, RACE FOR GIFT

"What drives me to continue working with iRaiser is the outstanding user experience. The tool is extremely intuitive with the Flex Editor, and technical support is always responsive and on hand."

Sophie LaurrinProject Manager, RACE FOR GIFT

"During our first RACE FOR GIFT 11 years ago, we raised 8,000 francs. This year marks an extraordinary record: we are approaching 92,000 francs thanks to 136 committed fundraisers! This long-term loyalty from runners and walkers is an extraordinary gift."

ValérieCANSEARCH Foundation (Participating organisation in RACE FOR GIFT)

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