Digital Breakfast: Top Fundraising Trends for 2022

Date: Wednesday, February 16th 2022
9:45 am to 11:00 am (GMT)

You must register to attend.

Event Details:

A morning presentation of trends, tips and tools for fundraisers for the coming year. COVID has brought about major change in the charity space, with many organisations benefiting from quickly pivoting to digital and many digital suppliers developing excellent fundraising products and opportunities.

As we approach the end of the 2nd year of the pandemic, we explore what has changed for charities, what they can do to maintain an excellent standard of online fundraising and ensure they have a successful 2022.


Digital Breakfast: Top Fundraising Trends for 2022

Shabnam Makee
Product Development and Innovation Lead
Shelter UK

Shabnam is currently the Product Development Lead at Shelter, working with fundraising teams to develop new and optimise existing products that connects with new audiences, creates engagement and raises more money for the organisation.

Digital Breakfast: Top Fundraising Trends for 2022

Osh Rice
Managing Director

Osh is an experienced marketer with a focus on driving commercial growth through data and user research-informed testing and experimentation. Over the past 5 years at Daydot, Osh has helped deliver acquisition, retention, and product marketing strategies that have delivered significant incremental revenue and CLTV uplift for clients in sectors as diverse as publishing, third sector, SaaS, and ecommerce.

Digital Breakfast: Top Fundraising Trends for 2022

Marcus Adeniran
Digital Trading Manager

Sharing his passion for all things digital, Marcus has been in the performance marketing space for over 7 years across both advertiser and network side. During this time, developing a track record for delivering continuous growth and implementing digital strategy across various sectors such as Retail, Telecommunications and Consumer Electronics.  

Marcus’ current role involves delivering the digital strategy, to influence customers and create further awareness of the BT and EE brand through the digital channel.  

Digital Breakfast: Top Fundraising Trends for 2022

Elise Maile

Elise has 15 years experience within the Digital sector including 8 years in UX and optimisation testing. Being user-focused is a key aspect of her work; encouraging businesses to use quantitative and qualitative data to make the best decision for their audiences.

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