Digital Fundraising Day 2022 – Australia & New Zealand
Date: Wednesday, March 23rd 2022
Starting at 9:00am (AEDT)
Registrations are closed
Raising funds is a daily challenge. As a fundraiser, you not only have to answer to today’s needs, but you must also adapt to a world that is constantly evolving and anticipate future trends to ensure you engage your supporters.
Together with the Digital Ninjas, the team at iRaiser has designed a free day of webinars to help you learn, get inspired and share valuable knowledge. Our virtual sessions, covering upcoming trends, success cases, and digital marketing will sharpen your skills on digital optimisation and conversion. We hope they will empower you to improve the way you fundraise with tangible lessons & best practices to drive more impact.
THE PROGRAM
You can select the sessions you would like to attend in your registration!
9am – 10am AEDT
(11am to 12pm NZST)
Everything you always wanted to know on blockchain and how this technology could be used by the not-for-profit sector.
Déborah Berger – CEO, Adfinitas France
Everything you always wanted to know on blockchain and how this technology could be used by non profit sector.
Blockchain technology is a digital decentralized public ledger that enables to secure peer to peer operations, and it’s well known for its application to cryptocurrency, but it is also a powerful tool to improve traceability.
After a brief overview on what blockchain is, Deborah will share her experience on how she developed a blockchain-based traceability platform for a textile company. She will then explore with you whether such traceability solutions could also apply to secured and targeted charity financing.
11am – 12pm AEDT
(1pm to 2pm NZST)
Donor Conversion & Optimisation
How, Why & Best Practices when it comes to digital fundraising!
Rebecca Thomson – Regional Manager for Australia and New Zealand, iRaiser
Jonathan Dawson – Founder and Managing Director, Digital Ninjas
Are you talking to the needs of today’s donor?
Together with Digital Ninjas, the team at iRaiser will focus on this ever so important topic: what is optimisation, what tools, tips, widgets and tricks can you put in place to increase your traffic and your donor conversion & user experience?
Join us to discover the “how’s” and “why’s” that you can’t afford to miss when it comes to digital fundraising.
You will walk away with inspiration as well as practical tips and solutions you can can adopt into your own digital strategies.
1:30pm – 2:30pm AEDT
(3:30pm to 4:30pm NZST)
How to facilitate donations on both desktop and mobile devices.
UK for UNHCR Success Case.
Rebecca Thomson – Regional Manager for Australia and New Zealand, iRaiser
Standards of digital fundraising are evolving fast. What does it mean for your organisation? How can iRaiser’s Payment Application help you raise more money across segments, through different devices and payment methods?
Discover how UK for UNHCR was able to achieve just that! We will share concrete examples of how they used new and innnovative features from iRaiser’s fundraising software to help them achieve amazing results.
OUR SPEAKERS
Déborah Berger
CEO
Deborah started her career as a civil servant working for the French Ministry of Finance in financial supervision.
She, then, joined a global reinsurance company as Head of public affairs and then Head of IT and digital.
She later joined French textile expert Chargeurs as Deputy General manager in charge of sustainable development. At Chargeurs she launched an eco-traceable Merino wool fiber, backed by blockchain traceability.
She recently succeeded Karine Sence as group CEO of adfinitas.
Jonathan Dawson
Founder and Managing Director
With over 15 years of experience in digital marketing, he started his career working in business-to-business marketing and has spent the last 12 years focused on helping non-profits grow.
Jon’s experience stretches across strategic business planning through to detailed execution and analysis of marketing campaigns that deliver real bang-for-buck. Jon has managed the launch of exciting new products and worked on international projects across multiple brands.
Digital Ninjas have a passion for using web analytics and customer insights to deliver measurable results for charities. Whilst ensuring that every dollar invested in marketing activity is complemented by a robust optimisation plan to ensure maximum returns.
Rebecca Thomson
Regional Manager for Australia and New Zealand
Rebecca Thomson is heading up the Melbourne office and the local expansion on behalf of the iRasiser Group. Rebecca has been working with the iRaiser Group for the last 4 years in a leadership role in our Nordics office.
Originally from the NFP sector herself, working across digital fundraising, corporate giving, individual giving, and peer-to-peer fundraising, she draws on her experience and expertise to inspire and support her clients.
Rebecca has international experience working with NFP’s throughout Sweden, Denmark, Finland, Norway, UK, Ireland, Australia and the USA.
