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Aktiv mot Kreft

Aktiv mot Kreft: €770,000 raised with peer-to-peer fundraising

peer to peer fundraising
The client

Aktiv mot kreft (Active Against Cancer) is a Norwegian nonprofit organisation dedicated to promoting physical activity for people affected by cancer. 

The organisation supports patients through tailored fitness programs and sporting events, while raising public awareness about the importance of staying active to prevent and fight the disease.



fundraising-events

Results 


  • €385,000 raised during the Norseman Triathlon by a single influencer fundraiser.

  • €18,000 raised at the NYC Marathon by another influencer fundraiser, supported by 1,000+ donors.

  • International visibility and media coverage, driven by inventive peer-to-peer campaigns.

peer to peer fundraising

Solution used


peer to peer fundraising

A valued user since: 

2019

Challenges: engaging the right fundraisers with a small team

With only three employees, Aktiv mot kreft’s main challenge is maximising fundraising impact with limited resources while:

  • Recruiting and engaging the right fundraisers

  • Providing hands-on support without overloading the team

  • Making it easy for new fundraisers to get involved and stay motivated

The organisation has demonstrated that even with a small team, a focused and quality-driven approach can deliver outstanding online fundraising results.

Aktiv mot Kreft - peer to peer fundraising

From iconic events to personal fundraising challenges

Aktiv mot Kreft - peer to peer fundraising

Aktiv mot kreft partners with high-profile sporting events such as the Oslo, New York City and Boston Marathons and the Norseman triathlon.

On the peer-to-peer fundraising platform, fundraisers can link their page to these events, gaining credibility, visibility and motivation.

By connecting personal activity to these prestigious events, the organisation transforms individual athletic challenges into campaigns with real community impact, maximising engagement, media attention, and online fundraising results.

The key to peer-to-peer fundraising success: quality over quantity

Over €770,000 was raised by just 50 dedicated fundraisers, ranging from influencers and athletes to former patients and committed donors.

Aktiv mot kreft carefully supports fundraisers to ensure their story resonates and inspires donations. This targeted approach has led to record-breaking campaigns and long-term community loyalty.

peer to peer fundraising

Supporting fundraisers every step of the way

Despite limited staff resources, the organisation focuses on equipping fundraisers with guidance, practical tools, and support:

  • Setting clear objectives: Fundraisers link their efforts to tangible goals—races, athletic challenges, or personal fitness milestones—which keeps campaigns motivating and results-focused.

  • Providing hands-on support: Staff provide tips, help optimise pages, and check in on fundraisers when needed, ensuring participants can navigate the process smoothly.

  • Investing in fundraisers: By making fundraisers feel supported and valued, the organisation creates trust, motivation, and a stronger connection to its mission.

Partnering with an influencer: €18,000 raised at the NYC Marathon

One of Aktiv mot kreft’s most impressive initiatives was their strategic partnership with a Norwegian influencer (@madspusseropp) for the New York City Marathon.

The team took a proactive and highly supportive approach:

  • They reached out directly and challenged him to participate (even though he was not a runner)

  • They covered all participation costs, including the race bib, travel, and accommodation, as an investment in his fundraising potential.

  • They set up and optimised his fundraising page, providing tailored support throughout the campaign.

The result? His campaign mobilised over 1,000 donors and raised over €18,000, exceeding expectations and delivering returns far beyond the budget invested.

peer to peer fundraising

Inspiring creative and high-impact peer-to-peer campaigns

Personal challenges and inventive campaigns are central to Aktiv mot kreft’s fundraising success:

  • “15 marathons, 15 days, 15 countries”, Andreas Folkvord’s challenge, captured national attention and showcased the power of personal commitment.

  • Former patients turned fundraisers have shared powerful stories on the online platform, inspiring empathy and motivating new participants to get involved.

Optimised fundraiser journeys with seamless digital tools


Aktiv mot kreft ensures a seamless fundraiser journey, leveraging iRaiser’s intuitive peer-to-peer fundraising tools.
Fundraisers are encouraged to start by making their own first donation, showing commitment and giving their page immediate credibility. From there, everything is designed to make fundraising both simple and impactful:

  • Seamless donor journey: clear calls-to-action, visible donate buttons, and mobile-ready pages.

  • Storytelling made easy: guided registration steps help fundraisers share their story and set meaningful goals.

  • Tailored communications: automated but personalised emails keep fundraisers motivated, while staff provide direct human support when needed.

Promoting peer-to-peer fundraising campaigns across multiple channels

peer to peer fundraising

Promotion is key to sustaining momentum. Aktiv mot kreft ensures visibility through multiple channels:

  • Social media: Their Facebook page features a direct link to the peer-to-peer fundraising platform, making it easy for anyone inspired to start or support a campaign. 

  • Newsletters: Regular updates spotlight fundraisers and encourage community support.

  • Events: QR codes at marathons and sporting events drive instant traffic to online fundraising pages



Aktiv mot kreft’s tips for attracting and engaging the right fundraisers

Aktiv mot kreft’s peer-to-peer fundraising success offers clear lessons for other organisations looking to maximise impact, even with limited resources:

  • Keep it simple: Make joining and creating a fundraising page straightforward. The easier the process, the more likely supporters are to take action.

  • Stand out: Offer a clear and original concept to capture attention and motivate participation.

  • Invest in fundraisers and support their journey: Back your fundraisers with guidance and resources.

  • Focus on quality over quantity: A small number of motivated fundraisers can achieve extraordinary results.

  • Walk the talk: Be visible and present to help fundraisers feel valued, boosting engagement and online donations.

“When you make your first donation yourself, you already have your fundraising page ready. It gives a kind of inspiration on the level you expect and the kind of donation you expect as well. It really sets the tone for your campaign and motivates you from the start.”

Thilda StauboProject Manager and Communications Lead, Aktiv mot kreft

“All the donate buttons, the call to action, the sharing options… everything is imagined to be as efficient as possible. When a fundraiser brings people to the page, the goal is simple: make it easy for them to donate. The page works perfectly on mobile too, so there’s no friction, no distraction—just giving.”

Thilda StauboProject Manager and Communications Lead, Aktiv mot kreft

“We’ve put a lot of work into the sign-up process. You can ask for all the information you need—it helps fundraisers write the right story about your nonprofit. They can even decide whether to set a fundraising goal or not, depending on what works best for their campaign.”

Thilda StauboProject Manager and Communications Lead, Aktiv mot kreft

“Emails are a really important element. We put a lot of effort into personalising the contact. Fundraisers always know the name of the person they can call if they have a question. We provide direct support, so no one feels alone in the process.”

Thilda StauboProject Manager and Communications Lead, Aktiv mot kreft
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