Événement en ligne: Digital Fundraising Week 2021

19 ateliers interactifs autour du futur du fundraising, des tendances du marché, des innovations marketing, de la cybersécurité et des avancées technologiques pour vous aider à innover dans vos pratiques et collecter mieux avec moins de ressources à dépenser.

Profiter des conseils des experts venus du monde entier, qui partageront leurs connaissances, perceptions et outils pratiques sur le fundraising, le marketing et la stratégie digitale, l’expérience utilisateur et l’interface design, la cybersécurité et plus encore !

Nos sessions en ligne, études de cas et démonstrations produit vous permettront d’aiguiser vos compétences sur l’optimisation et la conversion digitale. Nous vous donnerons les moyens d’améliorer la manière dont vous collectez des fonds grâce à des leçons concrètes, afin d’avoir plus d’impact. 

Session 1 : 10h00 – 11h00 CET (session en anglais)

Welcome to DFW 2021!
The Fundraising of Today vs. The Fundraising of Tomorrow

Emmanuel Chaumeau – CEO, iRaiser

John Fletcher – Strategic Planner, Adfinitas

Mafe Quintero – Communication Manager, iRaiser

During this introductive session, John Fletcher, Strategic planner at Adfinitas, a European fundraising agency, will give us the latest trends in terms of consumer behaviors that have transformed the commercial sector and that will definitely influence the not-for-profit sector within the next 4 years. Everything you need to be ready to take on the future of fundraising is here!

Session 2 : 11h30 – 12h30 CET (session en anglais)

How to facilitate donations on both desktop and mobile devices? Discover new features

Saige Jennings – Digital Fundraising Manager, UK for UNHCR

Simon Romain – Chief Design Officer, iRaiser

Standards of digital fundraising are evolving fast, especially in these troubled times. What does it mean for your organization? How can iRaiser’s Payment Application help you raise more money across segments, through different devices and payment methods? Join Saige Jennings, from Digital Fundraising at UNHCR (UK) who will share concrete examples of how this global not-for-profit took advantage of iRaiser’s different features to boost their fundraising efforts. Then hear from Simon Romain, Chief Design Officer at iRaiser, who will share his best tips and brand new features from the next release of the Payment App, such as conditional fields, new layout template, landing pages… and a lot more!

Session 3 : 14h30 – 15h30 CET (session en italien)

iRaiser Italia
Donor love, in pratica

Mauro Picciaiola – Direttore dell’Ufficio Raccolta Fondi, Antoniano Onlus

Francesca Arbitani – Country Manager Italia, iRaiser

Si parla tanto di donatori al centro, ma cosa significa in pratica?
Un approccio al Donor Love pratico, schematico, da portare subito nel lavoro quotidiano grazie a delle idee facili da applicare, un’originale visione per unire diverse aree dell’ufficio fundraising e andare oltre il budget per lavorare su valori (e kpi) importanti e diversi.

Session 4 :  16h00 – 17h00 CET (session en anglais)

iRaiser UK & Ireland
Subscription Case Study: Shelter Book Club

Shabnam Makee – Innovation Lead, Shelter UK

Alison Lewis – Senior Product Lead, Shelter UK

Eoghan Beecher – Country Manager UK & Ireland, iRaiser

Netflix, Grazebox, Spotify and even Beer52. The world has embraced subscription products, paying monthly for the products people love. This has presented a unique opportunity for charities not only to diversify regular giving acquisition, but to build deeper relationships with supporters by providing them with products and experiences they can value. Ali Lewis and Shabnam Makee launched Shelter’s first online Book Club, offering supporters the chance to take part in discussions with authors and fellow donors. Here they showcase how they launched a subscription product with the help of iRaiser.

Session 4 :  10h00 – 11h00 local time AEST (session en anglais)

iRaiser Australia & New Zealand
Giving Tuesday: what, when and how APAC & ANZ charities can benefit from this Global movement.

Jeremy Bennett – Owner and Chief consultant, Bigfoot Fundraising

Rebecca Thomson – Regional Manager Australia & New Zealand, iRaiser

The digital landscape continues to change rapidly which presents both challenges and opportunities for the NFP sector. While a cost-effective channel for marketing, communications as well as donations/support, running a successful digital strategy that appeals to the modern-day donor can be tricky. Join us an hear from Jeremy Bennett, Owner & Chief Consultant of Bigfoot Fundraising who will share his top tips in preparing a winning strategy to master the digital landscape.

Offering the right payment method ensures a conversion boost, but offering too many may have the opposite effect. The world is seeing an explosion in the diversity of payment methods. Which one should your organisation consider?

Join this session to find out how to ensure you have the right payment experience to reach your fundraising goals.

Session 2 : 14h30 – 15h30 CET (session en anglais)

iRaiser Nordics
Giving Tuesday: How to get started

Charlotte Arnø Storebakken – Project Manager, Giving Tuesday Norway and Fundraising Norge

Solfrid Bøe – Marketing Manager Private Markets, Sea Rescue Norway

Kim Nielsen – Account Manager Norway, Sweden & Germany – iRaiser

Hear from Fundraising Norge, GivingTuesday Norway and Sea Rescue Norway about how to get started with GivingTuesday. The annual event, this year happening on November 30th 2021, is an amazing opportunity for your organisation to engage donors in fun, creative and impactful campaigns. Whether you’re not sure what GivingTuesday is, how to get started, or just want to hear about great examples including Sea Rescue’s success with the global movement, this session will allow you to walk away with new know-how and best practices to get you started on your GivingTuesday campaign this year.

Session 3 : 16h00 – 17h00 CET (session en français)

Pays Francophones
Le crowdfunding pour tous!

Gilles Van Doosselaere – Country Manager Benelux, iRaiser

Mehdi Bellouti – Country Manager France, iRaiser

Nina Tchernitchko – Chargée de développement à la Philharmonie de Paris

Zoé Macêdo-Roussier – Responsable mécénat individuel – Philharmonie de Paris

Comme la plupart des fundraisers francophones, vous pensez sûrement que le crowdfunding est plus adapté aux associations de type culturel, pour la restauration d’oeuvres par exemple. A travers de nombreux exemples, nous vous démontrerons qu’au contraire, le crowdfunding est un moyen de collecte qui peut être utilisé par tous et nous vous expliquerons pourquoi (et comment) vous devez absolument vous y mettre!

Session 4 :  10h00 – 11h00 local time AEST (session en anglais)

iRaiser Australia & New Zealand
Giving Tuesday: what, when and how APAC & ANZ charities can benefit from this Global movement.

Kait Sheridan – Manager of the community of Global Leaders for #GivingTuesday

Cherisse Beh – Regional Director Asia Pacific, The Starling Collective

Rebecca Thomson – Regional Manager Australia & New Zealand, iRaiser

iRaiser, together with the APAC Giving Tuesday team, will provide valuable insights into how organisations and NGO’s can get behind this Global movement. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. It is an independent nonprofit and a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. Over 300 Global leaders from over 75 countries drive the movement raising millions and seeing amazing acts of kindness and generosity. There is no cost to participate, this is truly the power of good coming together globally on one day/month of the year with the pure motivation to help others. As a result charities all over the world benefit. In 2020, on December 1st, over 2.4 billion USD were raised in 24 hours in the US alone!

Peer-to-peer fundraising is a multi-tiered form of crowdfunding that allows your supporters to appeal to their friends and family on your organisation’s behalf. So rather than just collecting donations from individuals, peer-to-peer enables you to leverage your network’s network in order to expand your reach and increase donations. Spoiler alert: you already have a powerful community to convert: your social media community! So in this session, we’ll see tricks and tips to engage your supporters through peer-to-peer fundraising.

Session 2 : 14h30 – 15h30 CET (session en italien)

iRaiser Italia
Sfrutta al massimo le opportunità delle campagne Pay per Click

Alberto Stornelli – Digital Marketing Manager, AIL Associazione Italiana Leucemie

Michele Messina – Sales & Marketing Manager Italia, iRaiser

Da Facebook fino a Google, costruire campagne di Pay Per Click è possibile, difficile, ma porta a risultati spesso (molto) sopra le aspettative.
Che l’obiettivo sia raccogliere nuovi donatori o cercare di convertire le donazioni one-off in ricorrenti, cambia poco. Quello che conta veramente è rispettare alcune regole per ottimizzare il costo per click e raggiungere il successo!

Session 3 :  16h00 – 17h00 CET (session en anglais)

iRaiser UK & Ireland
Where to start with Digital Fundraising?

Eoghan Beecher – Country Manager UK & Ireland, iRaiser

Launching a digital fundraising strategy can be tricky, especially when it has to compliment established fundraising methods. One of the biggest pitfalls charities want to avoid is making the wrong decision based on the wrong data. Here, iRaiser’s Eoghan Beecher details a 5 point plan to create a digital fundraising strategy and deploy it for real world success.

Session 4 : 10h00 – 11h00 local time, AEST  (session en anglais)

iRaiser Australia & New Zealand
The Future of Payment Methods
(recorded session)

Emmanuel Chaumeau – CEO, iRaiser

Pascal Burg – Director, Edgar, Dunn & Company

Host, Rebecca Thomson – Regional Manager Australia & New Zealand, iRaiser

The implementation of PSD2 has triggered an online payment revolution. Does an analysis of digital fundraising in our European neighbors reveal what lies ahead?
Mobile Wallets, open banking, etc. are arriving with a bang. Are you prepared for the future of payment methods?

Session 1 : 10h00 – 11h00 CET (session en anglais)

Roundtable talk: Gaming for Good

Sam ‘Obiwanshinoobie’ Stephenson
– Streamer & Influencer Manager, Sandbox Strategies

Rachel Henderson – Streaming and Gaming Fundraising Lead, The Samaritans UK

Nicolò Santin – CEO & Co-Founder, Gamindo

Nicholas Thurgood – Project Manager, Grow4Good

In this Roundtable Talk, fundraisers who have successfully included gaming in their fundraising strategy, together with professionals of the gaming industry, will share their experiences, best practices, and tools to show the power of gaming as a fundraising channel and determine why this is an opportunity your organisation should consider.

Session 2 :  11h00 – 12h30 CET (session en anglais)

iRaiser Nordics
How to implement P2P in your fundraising mix

Stine Årstad Jacobsen – Head of Communication, Hei Verden

Julie Roberts – Director, More Strategic UK

Loui Ohlendorff- Account Manager Nordics, iRaiser

Peer-to-peer fundraising is a great way for any organization to generate more revenue and connect with supporters. But before you dive headfirst into P2P fundraising, it is a good idea to take a step back and analyze how it can fit into your existing fundraising strategies. Julie Roberts from More Strategic will provide you with valuable insights on how to turn your P2P fundraising into a gold mine through core fundraising practices. This presentation will be followed by Stine Årstad Jacobsen from the Norwegian charity Hei Verden. Stine and her small team have made P2P fundraising their primary source of revenue through countless successful campaigns. In this session, you will get practical knowledge and great examples on how to build a successful P2P strategy and run engaging campaigns.

Session 3 : 14h30 – 15h30 (session en français)

Pays Francophones
Intégrer la vidéo au cœur du parcours de don : Les bonnes pratiques pour concevoir des messages vidéos impactants

Murielle Cuvillier – Creative Director, Adfinitas

Mehdi Bellouti – Country Manager France, iRaiser

Nous le savons tous, un email contenant une vidéo est beaucoup plus lu qu’un email sans. Dans cet atelier pratique, Muriel, directrice de création à l’agence adfinitas, partagera avec vous des études de cas et vous donnera tous les ingrédients d’une vidéo réussie pour communiquer vos messages et porter votre combats avec impact. Elle vous dira comment intégrer la vidéo dans une campagne digitale pour engager vos cibles et booster les résultats de collecte.

Session 4 : 16h00 – 17h00 CET (session en italien)

iRaiser Italia
Fundraising al quadrato. La forza delle relazioni nell’integrazione tra online e offline.

Massimo Coen Cagli – Fondatore e Direttore Scientifico, Scuola di Fundraising di Roma

Michele Messina – Sales & Marketing Manager Italia, iRaiser

Perché opporre digitale e analogico, spesso pensando che uno sia migliore dell’altro? Al centro vi è sempre la relazione ! La cosa migliore è integrare i due approcci per sviluppare al meglio le loro potenzialità e migliorare la performance delle azioni di fundraising e l’upgrading dei contatti/donatori. Analizzeremo un caso per capire come agiscono nei comportamenti donativi le relazioni virtuali e reali anche al fine di individuare i target migliori.

Session 5 :  10h00 – 11h00 local time, AEST (session en anglais)

iRaiser Australia & New Zealand
Engage your social media communities with P2P
(recorded session)

Simon Romain – Chief Design Officer, iRaiser

Host, Rebecca Thomson – Regional Manager Australia & New Zealand, iRaiser

Peer-to-peer fundraising is a multi-tiered form of crowdfunding that allows your supporters to appeal to their friends and family on your organisation’s behalf. So rather than just collecting donations from individuals, peer-to-peer enables you to leverage your network’s network in order to expand your reach and increase donations. Spoiler alert: you already have a powerful community to convert: your social media community! So in this session, we’ll see tricks and tips to engage your supporters through peer-to-peer fundraising.

Beyond fantasies, we are going to explain to you what artificial intelligence really is. We will analyze a possible trajectory for fundraising with AI, and above all, we will help you prepare yourself to create new opportunities for your not for profit with this technology.