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Cap48

CAP48: QR codes drive 14x more online donations

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The client

 CAP48 is a Belgian non-profit organisation focused on disability, youth support, and children in vulnerable situations. 


Each year, it runs two major solidarity initiatives: CAP48 and Viva for Life, organised in collaboration with RTBF.

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Results 

  • “Drive to Web” donations x14

  • National number captured

  • Slight increase in average donation


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Solutions used

Donation forms

CRM

 

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Collaboration

Since 2016

Challenges for CAP48

  • Maintaining the average donation amount: Like many other organisations, CAP48 noticed a decrease in the average donation in 2024. The challenge was to maintain this level for this key annual fundraising campaign.

  • Improving online donor conversion: Already familiar with Drive to Web, the organisation wanted to streamline the donation journey and optimise conversion.

  • Evolution and digitalisation of donor behavior: CAP48 observed that traditional donation channels (phone and bank transfer) had stabilised while online donations via their donation form were increasing. They needed to capitalise on this trend by adopting suitable solutions.

  • Capturing the national number: In Belgium, the national number is required to issue the tax receipt.

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Viva for Life: a solidarity marathon

Taking place over five days, Viva for Life features three hosts locked in a glass cube to broadcast a live radio show. Donors can make contributions in exchange for song requests, either via phone or online.

This 360° initiative also includes:

  • Mailings sent to potential donors

  • A televised show revealing the donation counter

  • Daily coverage on television and radio

 

Innovation at the heart of the campaign

Every year, CAP48 enhances the Viva for Life setup. In 2024, with the growing digitalisation of donations post-COVID, CAP48 aimed to maximise the potential of Drive to Web.

The organisation decided to personalise QR codes printed on mailings to simplify the donation journey and optimize conversion from paper to digital.

Want to learn more about QR codes and the drive-to-web strategy? Read our article: From Offline to Online Fundraising: How to Drive-to-Web.

 

Several optimisations were implemented:

  • Pre-filled donation forms: Thanks to the integration between the CRM solution and iRaiser donation forms, forms were pre-filled with known donor information, simplifying the online donation process.

  • National Number Field: The donation form included a new dedicated field to capture the donor’s National Number and automatically sync it with the CRM.

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A smooth and efficient process

The integration of personalised QR codes was made possible through a simple, reproducible process, allowing a seamless transition from paper to digital in key steps:

  • Detailed donor segmentation

    Crucial for targeting donors effectively and personalising donation forms according to their profiles.

  • Exporting information

    The CRM manager exports essential data (first name, last name, contact details) for pre-filling forms.

  • QR code creation

    The Payment Manager generates unique QR codes containing personal information to facilitate online donations.

  • Integration into campaign export

    QR codes are added to the CRM export, creating a complete file for the printer.

  • Printing and mailing

    The printer integrates personalized QR codes onto printed materials, which are then sent to donors.

Results

x14

Using personalised QR codes, the number of donations multiplied by 14 compared to the previous year on the same channel and target audience.

Pre-filling drive-to-web forms with donor information was a key conversion factor.

Unlike the sector-wide decline in 2024, CAP48 kept the average donation stable and even slightly higher.

Looking ahead, the organisation plans to test personalising suggested donation amounts based on donors’ previous contributions in future campaigns.

CAP48’s advice

  • Always pursue innovation: Participate in events organised by iRaiser or other industry players to understand trends and improve online fundraising.

  • Adapt tools to your audience: Simplify the donation journey for greater fluidity.

  • Monitor results in real time to react promptly if issues arise.

  • Partner with experts: iRaiser account managers have deep knowledge of each organisation’s processes and challenges, saving time and providing precise, effective guidance.

“We noticed a significant improvement in overall performance with these personalised QR codes. We are very satisfied with this test and have decided to replicate the pre-filled forms experience using QR codes across all our mailings, and even go further by personalising the suggested donation grid based on the donor’s last contribution.”

Natalia PrudhommeHead of Fundraising & Donor Relations

“It was very easy and smooth for us. Thanks to the support of our account manager, both on the CRM and donation form sides, the idea was implemented in just 15 days.”

NATALIA PRUDHOMMEHead of Fundraising & Donor Relations

“We work closely with our account managers. They know our organisation, its challenges, and processes very well. They help us implement the innovations presented by iRaiser.”

NATALIA PRUDHOMMEHead of Fundraising & Donor Relations

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