Good news for online fundraising industry in Italy, from January begins to operate in the country iRaiser, part of Equitum Direct group. With more than 220 active customers in 8 countries and more than 200 million euro collected, iRaiser is the leading European digital platform in fundraising for non-profit organizations.

The platform is a SaaS solution designed to provide digital solutions to start or increase online donations, using all the tools from Crowdfunding, to Social Fundraising, from Peer 2 Peer, to Event Fundraising including Marketing Automation of the data collected through donations.

Customers are Italians and international NPOs, Universities, Schools, Hospitals, Museums, Religious Organisations, Political Parties and Municipalities.

The new company will be led in Italy by Luigi Onesti, Country Manager with the task of developing and managing all activities in the country.

Onesti, 43 years old comes from important experiences in the field of direct and digital marketing, retail and fundraising. He worked within Mondadori Group dealing also with controlling and finance, Innovairre Group and in the digital communications agency O-One, part of Industree group.

With the entry of Luigi Onesti and access to the Italian market we add an important element in the growth of our organization ‘- says Antoine Martel co-founder and general manager of iRaiser – In a competitive environment characterized by a fast digital transformation, non-profit organizations are facing a rapidly changing market and look for tools that can contribute to their development. Our platform and its applications are the most suitable solutions to start or develop a robust fundraising in the digital environment.