iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign
Date: Thursday, September 21st, 2023
Time: 9:00am – 1:00pm (CET) – Followed by a networking lunch
Location: Centre Mundo-madou, Av. des Arts 7/8, Brussels
Event in English and in-person only.
iRaiser & its partners invite you to our next free physical event dedicated to ensuring the success of your year-end campaigns and taking your digital strategy to the next level.
During this insightful morning, iRaiser, its partners, experts in digital fundraising and peers from the not-for-profit sector will present success stories from the Benelux region, and will lead exciting sessions to help you build your year-end strategy effectively.
Please note that the event is in person only. We ask you to register for the sessions and lunch offered by iRaiser and its partners only if you are sure of your attendance.
9:00 – 9:15 Welcome Coffee & Registrations
9:15 – 9:30 Introduction of the morning
Gilles Van Doosselaere, Country Manager Benelux – iRaiser
Over the morning, we will be sharing a number of success stories and tools to help you develop an effective strategy for your end-of-the-year campaigns.
9:30 – 10:15 30 minutes to know everything about the end-of-year fundraising campaigns!
Alice Fradin, Senior Account Strategist – Orixa Fundraising
Come and find out the key lessons from the end-of-year 2022 fundraising campaigns, so that you can prepare your 2023 campaign as effectively as possible. On the program: a look back at the trends observed in 2022, a focus on results by media levers, best practices that can help you reach out to your audience and typical action plans that you can easily set up!
10:15 – 11:00 Practical Guide to a Successful Year-End Campaign
Alain Bourdil, Head of Development – Adfinitas Belgium
Embark on a journey to unlock the secrets of running profitable year-end campaigns and improving your online donor acquisition. In this immersive morning session, we’ll take you behind the scenes of digital marketing, sharing tips, winning strategies, and battle-tested marketing practices. The session will be interactive, giving you the chance to ask questions live. Examples will illustrate the concepts discussed, providing you with immediately applicable ideas for your own campaigns.
11:00 – 11:30 Coffee Break
11:30 – 12:15 How to build a real integrated end of year campaign?
Jeroen Van Hove, Consultant Fundraising & Strategy – Strategies and Leaders
What steps to follow to make sure the digital campaign is connected to everything else the organisation is doing? When to start and who to involve to make this happen.
Whether you work in a big or small organisation, digital is not a separate dimension and needs to work well with all the other paid and owned channels.
12:15 – 13:00 The perfect donation form doesn’t exist
Simon Romain, Chief Design & Product Officer – iRaiser
Because fundraising is all about relationships, and relationships are unique, a strong digital fundraising form needs to be specific for each situation, profile and path, to create a unique interaction with supporters.
Head of Development
Senior Account Strategist
Jeroen Van Hove
Consultant Fundraising & Strategy
Strategies and Leaders
Chief Design & Product Officer
Gilles Van Doosselaere
Country Manager Benelux