iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

Date: Thursday, September 21st, 2023
Time: 9:00am – 1:00pm (CET) – Followed by a networking lunch
Location: Centre Mundo-madou, Av. des Arts 7/8, Brussels
Event in English and in-person only.

Registrations are closed. For further information don’t hesitate to contact us here.

iRaiser & its partners invite you to our next free physical event dedicated to ensuring the success of your year-end campaigns and taking your digital strategy to the next level.
During this insightful morning, iRaiser, its partners, experts in digital fundraising and peers from the not-for-profit sector will present success stories from the Benelux region, and will lead exciting sessions to help you build your year-end strategy effectively.

THE PROGRAM

9:00 – 9:15 Welcome Coffee & Registrations

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

9:15 – 9:30 Introduction of the morning

Gilles Van Doosselaere, Country Manager Benelux – iRaiser

Over the morning, we will be sharing a number of success stories and tools to help you develop an effective strategy for your end-of-the-year campaigns. 

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

9:30 – 10:15 30 minutes to know everything about the end-of-year fundraising campaigns!

Alice Fradin, Senior Account Strategist – Orixa Fundraising

Come and find out the key lessons from the end-of-year 2022 fundraising campaigns, so that you can prepare your 2023 campaign as effectively as possible. On the program: a look back at the trends observed in 2022, a focus on results by media levers, best practices that can help you reach out to your audience and typical action plans that you can easily set up!

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

10:15 – 11:00 Practical Guide to a Successful Year-End Campaign

Alain Bourdil, Head of Development – Adfinitas Belgium

Embark on a journey to unlock the secrets of running profitable year-end campaigns and improving your online donor acquisition. In this immersive morning session, we’ll take you behind the scenes of digital marketing, sharing tips, winning strategies, and battle-tested marketing practices. The session will be interactive, giving you the chance to ask questions live. Examples will illustrate the concepts discussed, providing you with immediately applicable ideas for your own campaigns.

11:00 – 11:30 Coffee Break

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

11:30 – 12:15 How to build a real integrated end of year campaign?

Jeroen Van Hove, Consultant Fundraising & Strategy – Strategies and Leaders

What steps to follow to make sure the digital campaign is connected to everything else the organisation is doing? When to start and who to involve to make this happen.
Whether you work in a big or small organisation, digital is not a separate dimension and needs to work well with all the other paid and owned channels.

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

12:15 – 13:00 The perfect donation form doesn’t exist

Simon Romain, Chief Design & Product Officer – iRaiser

Because fundraising is all about relationships, and relationships are unique, a strong digital fundraising form needs to be specific for each situation, profile and path, to create a unique interaction with supporters.

OUR SPEAKERS

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

Alain Bourdil
Head of Development
Adfinitas Belgium

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign
iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

Alice Fradin
Senior Account Strategist
Orixa Fundraising

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign
iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

Jeroen Van Hove
Consultant Fundraising & Strategy
Strategies and Leaders

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign
iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

Simon Romain
Chief Design & Product Officer
iRaiser

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign
iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

Gilles Van Doosselaere
Country Manager Benelux
iRaiser

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign

OUR PARTNERS

iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign
iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign
iRaiser Workshop: Making a Success of Your End-of-the-Year Campaign